Third Day of Production

The Last production day continued on Friday from around 4:00pm to 8:00am on Saturday morning. The last production day was quite hectic and restless due to all the editing and photo combinations. On that Friday night, I was able to analyze and finish all the necessary shots to finish and wrap up the commercial. The process of these last producing moments helped me to see and understand a lot more about the highs and lows of the filmmaking process. A major challenge that I faced during the overall production was how to find the right editing style and editing app to make this commercial come alive. There were many trials and errors during the process that helped me to discover a certain visual style that will suit the message easily for the commercial. During the process of filming, I had a very clear concept in my mind of how I wanted the commercial to look and how to spread the message easily towards the audience. Though this process seemed quite easy to me, the editing sequence became more difficult than I had anticipated, and took a while to create the finishing shot. I had experimented with many different shots and had inspiration from movies and international clips from YouTube to help fix the problem and sort out a solution. Using the basic editing that was provided to me helped me to get quite creative with what I had at the time, which was both easy to create and hard to finish. Certain transitions that I had envisioned were too hard to create due to the lack of good resources and editing experience; it was nearly impossible to create these shots. The process of this production may have been way easier with more advanced software and better equipment to finish the commercial. Another issue during this operation was time and placement. Working from 4 to 8am created a huge issue between me and my crew. We used up our time during the day to record and were left only with the night to edit. We were all exhausted from staring at screens for such a long period and were tired from trying to create the perfect edit. The fatigue may have shifted our focus from the commercial, but we still managed to finish and create a final product overall. With our final input and ideas coming together, we were able to create a new, easy version for the overall commercial to show its real meaning and message. With such a great team and good patience, we finally came to an end and completed our tasks. In the end, despite all of our challenges, the finishing of the project was quite overwhelming and frustrating, but with all this hard work we were able to create the final product to make a decent Nike commercial.