The Pitch

                                                

    My groupmates and I wanted our commercial to focus on creating additional recognition towards well-established brands, such as Vans, Nike, Gatorade, and Essentials. We wanted to advertise these brands and highlight the amazing quality of their known merchandise, such as backpacks, socks, and clothing. The overall goal was to encourage our audience to buy and support such brands that could benefit both our platform and the company's platform. This effect could increase engagement and promotion for our supporting brands. For our first pitch, we aim to highlight the improved Gatorade powder packs. These portable, convenient pouches offer easy hydration for those who truly use them, such as teenagers, athletes, outdoor workers, and casual drinkers. We strive to focus on the benefits of these packets and how they will benefit the community greatly. We strive to accumulate and convene our audience towards those who truly need them. With our efforts and hard work, through communication and connection to the audience, these high-quality products that enhance their lives will support the growth and recognition of the brand, Gatorade. With our strategy and hard thinking, we will ensure an easy and convenient innovative way to help our brand and our audience with increased sales and benefits. The beginning of our second pitch goes to show that shoes aren’t just footwear, but are a revelation of performance, style, and originality. We plan to integrate more recognition towards Nike footwear for either the runners, the field, or an everyday style. Many people may find it hard to find certain shoes that fit their style and that meet their needs, such as running, walking, or any type of exercise/activity. With this pitch, we will be able to introduce new shoes that will help fix this problem.