Planning Blog

                                                      

                                                                               

The creation of this commercial will be in a localized area. These localized areas will be used to create a genuine and clear understanding of the advertisement of each shoe and its multiple abilities. The filming of this commercial may take place in public areas such as a park, the street, a local library, or a field. To differentiate each location, transitions/movements will be included within each shot to emphasize the ideas of the area. With these said transitions, they will be filmed from shoe to shoe and will start in one area and later end up in another. These transitions between shot and shots will be looked at or directed to different areas/ places. Each transition will contain a shoe and a background that will correspond to the shoe's material and capabilities. We plan to match each characteristic of every shoe with its background to correspond with the time and place of the area to create more of an understanding of what that certain shoe is used for.  On the other hand, costumes may not be used in the shots of this commercial whatsoever, as we will only be filming from the waist and lower. The only initiative is to show the audience how Nike shoes can positively affect its target audience. But as we know, Nike produces many sports shoes such as running shoes, soccer cleats, and basketball shoes. These shoes may also be integrated into ending shots to support Nike as an athletic brand. The usage of this athletic wear may involve the help and integration of props into each style, such as soccer balls, basketballs, volleyball nets, or even soccer nets. To ensure smooth and efficient filming, we have created a detailed production schedule and breakdown of how, where, and when every shot will take place. The process will begin once we have identified a safe enough area to create our first shot/introduction to appeal to the first action in the commercial. On day one, we will finalize all secured locations for shooting and when they will be taken, from morning to evening. On day two, the creation of the pre-shoot setup, we will plan and figure out the details for each transition between different shots and map out how each scene will transition from one area to the next. Day three will be the day of commercial shooting, which should take around 2-4 days. We'll start by focusing on more urban settings, such as the streets and parks, and later move to more specific locations, such as sports fields. Finally, the day after filming the commercial, everything will be prepped and ready for backup and editing, such as each transition, refining edits, and the alignment of the range of shoes. With this structured schedule, we aim to create a very high-quality commercial that will effectively communicate with our target audience and deliver the diverse range of shoes produced by the Nike brand, as well as their capabilities and thriving environments. While we have established a very structured schedule, there may also be unexpected circumstances that may arise and harm the production of this commercial. To ensure that the project will stay on track, we have developed a solid backup plan that will relate to the effects of weather, location, availability, and/or technical issues. We have ensured that with each location, there will always be a backup location just in case it is unavailable or put off, we will have smaller locations on the side of it as alternatives. We will constantly watch out for weather patterns throughout filming to keep equipment and our shots safe. If weather issues occur, we will be safe to move indoors or wait another day to retake certain shots. With this backup plan in place, we are all confident that we can handle any challenges that are thrown our way, and we will ensure that our production will remain on a great schedule even in unexpected obstacles.