Research

                                                        

    The production's overall focus and central principle is to create a TV advertisement to reach an audience interested in Nike shoe production and/or other merchandise. The creation of this advertisement will proclaim and circulate the display of Nike shoes and how they positively influence people. In this introduction, the main idea is to draw the attention of the observer through sounds and editing, such as sound bridges or ambient sounds. These sounds will help to catch the eye of the observer before the commercial starts to air or even show any details. The sounds also play a good part in emphasis and connection to each shoe or image. After the introduction and welcome to the sound, shots such as tracking shots, zooming, long shots, and over-the-shoulder shots will all be integrated into the commercial as well. These shots will be used to show and differentiate each shoe and will assist in the meaning and environment of the commercial. Other shots such as tilting and panning will also be brought into the commercial to point out certain features. Certain adjectival constructions such as color, size, and shape will all be notable feature differences between each individual shoe. This will present to the audience the wide variety and diversity of every single shoe included in the commercial. Although with all the variety of colors and shapes of each shoe, they all have one big thing in common, the logo. The logo will be used as symbolization in the entire commercial and will be the main key to the project. Each shoe will be integrated with the logo and presented through different camera movements. These camera movements and shots will be included to help the commercial show the true meaning of what is being advertised. To emphasize the true meaning of each shoe, we have decided to add certain movements and actions from each individual. Throughout the commercial, there will be different people used in every other shot to create variations of those who may use Nike products. Each individual within each shot will always be in some time of motion, such as walking, running, stretching, or even dancing. Every shot will be filmed from the knees or lower and may include some upper body shots as well. This will overall demonstrate the true meaning behind each shoe and how everyone wears it differently. It will conclude and show the full meaning of the commercial convincingly and persuasively to the audience.